Wunderman Thompson: Insights – Microforests
A rising focus on urban biodiversity sees communities around the world planting native forests in public spaces, uniting people behind the planet’s wellbeing. Bringing nature to urban areas, these mini forests are rewilding cities and providing cooperative places for interaction.
Microforests popped up in L.A.’s urban parks in October 2021 as part of the L.A. Park Forest Initiative by the Los Angeles Parks Foundation. Mature trees, including tipa and blue jacaranda, were strategically selected and planted due to their ability to withstand intense, warmer temperatures in the area. These trees are currently providing lush shade in urban neighborhoods, including Lemon Grove Park, Mar Vista Recreation Center, Robert Burns Park, and Ross Snyder Recreation Area.